If you use Google Adwords for your online ad campaigns, it is highly
recommended that you enable auto-tagging in order for Google Analytics
to display details about your AdWords keywords and costs. This will
ensure that you get the most detailed AdWords data in your Analytics
Auto-tagging automatically imports AdWords data into Analytics.
Combining AdWords data with the rich post-click information provided by
Analytics allows you to see what happened on your site after people
clicked on your ads.
When you enable auto-tagging, a parameter called gclid is added to your
landing page URL when a user clicks over to your site from an ad. For
example, if your site is www.mysite.com, when a user clicks on your ad
it appears in the address bar as:
Using auto-tagging exclusively provides several benefits over manual
tagging. Manual tagging can be time consuming and will only allow you
to see a subset of AdWords data. You can read more about the benefits of auto-tagging.
How To Enable Auto-Tagging in Adwords
To enable/disable auto-tagging:
==> Sign in to your AdWords account.
==> Click the gear icon, and select Account settings.
==> Make sure you’re on the Preferences tab, and click Edit in the Tracking section.
==> Select (enable) or clear (disable) the Auto-tagging checkbox.
==> Click Save changes.
>> Autotagging automatically tags the Source/Medium of your AdWords ads as “google/cpc” in Analytics
>> Manual tags should not be used on AdWords ads at the same time
as autotagging as this may result in conflicting data in your Google