Virgin America has unveiled a pair of sneakers created by agency
Eleven, that will give you the “flying first class” experience without
ever leaving the ground.
Eleven, that will give you the “flying first class” experience without
ever leaving the ground.
According to online reports, the sneakers are made of Italian white leather
The high-tech kicks are made from Italian white leather – to match
Virgin America’s first class seats – with a stainless steel seat buckle
around the ankle. A rechargeable battery powers built-in mood lighting, a
USB phone charger, a video display and a Wi-Fi-enabled hotspot (data
plan not included).
Virgin America’s first class seats – with a stainless steel seat buckle
around the ankle. A rechargeable battery powers built-in mood lighting, a
USB phone charger, a video display and a Wi-Fi-enabled hotspot (data
plan not included).
The shoes which also feature LED moodlighting, a working airplane
belt buckle, a USB port connected to a three-hour battery, and even a
tiny LCD display for watching movies, is currently just one pair in
existence which is being auctioned on eBay at $4,950 for charity with
the proceeds going to Soles4Souls, an organisation focused on
distributing clothing and shoes to the poor.
belt buckle, a USB port connected to a three-hour battery, and even a
tiny LCD display for watching movies, is currently just one pair in
existence which is being auctioned on eBay at $4,950 for charity with
the proceeds going to Soles4Souls, an organisation focused on
distributing clothing and shoes to the poor.
Mike McKay, chief creative officer at Eleven, told Creativity Online:
“Virgin America fliers are fashionable, sophisticated, and almost
impossible to reach with traditional advertising. But we knew sneaker
trends were very popular with our target audience.
“Virgin America fliers are fashionable, sophisticated, and almost
impossible to reach with traditional advertising. But we knew sneaker
trends were very popular with our target audience.
“So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”
Watch the sneaker’s video below
